"I'd like to thank our international customers for their trusting cooperation over the past 20 years. Based on our mutual appreciation, DEKOTEC GmbH succeeded to develop new markets worldwide, in which we were previously not able to operate" says Luc Perrad, International Sales Director at DEKOTEC GmbH. "This is where our subsidiary demonstrates its high level of flexibility and consulting expertise: because in countries with challenging framework conditions, custom solutions are crucial"
Since its foundation, DEKOTEC GmbH has continued to expand its product portfolio: adaptability and reliability have been its keys to its success. "DEKOTEC does not just sell products; it develops solutions for improved safety," adds Luc Perrad. While initially heat shrinkable sleeves defined the product portfolio for Australian and Middle East projects, the company expanded very quickly its product range and gained customers trust with the Made in Germany quality.
Same quality, different brand name
DEKOTEC GmbH is active in other sales countries than its sister companies. So behind he name DEKOTEC stand identical products in proven quality, manufactured in Germany, but with a different brand name. How did this decision come about?
With the worldwide first invention of the Petrolatum-Tape ("Schade´s plastic protective tape") almost 100 years ago, the mother company of DEKOTEC GmbH laid the foundation for its success. Due to trade restrictions after World War I, German products could only be marketed by granting licenses to third parties in certain export countries, including the United Kingdom, for example. There the then business partner – on behalf and in the name of the German company – registered rights to the trademark in the country. After World War II, however, these trademark rights were then attributed to the local licensee. Since then, there have thus been two companies that use the same (word) trademark in the same industry, but are completely independent of each other. As a result, the parent company of DEKOTEC GmbH was unable to sell its well-known products under the same brand name in all countries of the world.
In the course of the growing internationalisation of its business activities, a solution was found to deal with the issue around the legal rights to the trademark of the mother company: Founding DEKOTEC GmbH (the name is the abbreviation of the first two letters of the mother company and the German words for corrosion protection technology) covering all those markets where the founding company did not have the right to use its well-known initial trademark. A challenge that DEKOTEC GmbH, as a relatively young company, has mastered very successfully in just 20 years: Today, it delivers to 45 countries worldwide. The fact that the internationally increased requirements for environmental protection and occupational safety play a central role is part of the self-image.
"Over the last two decades, DEKOTEC GmbH has succeeded very well in adapting to the existing challenges in different countries and in convincing customers with the broadest portfolio available on the market," says Max Wedekind, Managing Director of the company group in Germany. "For DEKOTEC, it will continue to be important to develop individual solutions for broad application areas. In addition to new construction and rehabilitation oil and gas pipelines, water supply and wind energy are gaining strong in importance.”
DEKOTEC GmbH
For a century, the group of companies, with its headquarters in Germany has built its reputation on high-quality and forward-thinking solutions for sealing technology and corrosion prevention. The products reliably protect road construction, buildings, pipelines and station constructions long-term. The group of companies has six European subsidiaries and is the market leader on the most important Central European markets. With more than 100 distribution partners worldwide, the company has been intensifying its dynamic growth into Eastern Europe, Asia, Africa and South America.
You can find more information at dekotec.com.
Contact
DEKOTEC GmbH
Luc Perrad
Director Sales International
Felderstraße 24
51371 Leverkusen, Germany
Phone: +49 214 2602 301
E-Mail: luc.perrad(at)dekotec(dot)com